Tips From Semalt To Achieve Page One Results



The competition to make it on Google's first page is fierce. It is extremely difficult, and even with the right SEO mindset, it isn't always guaranteed. However, these are some SEO work and effort we use in increasing your chances of making it to the first SERP pages for search queries. 

Over time, SEO evolved, and through the coronavirus pandemic, it evolved even more. One thing that hasn't changed, however, is the value of showing up on a page on Google Search results. Gone are the days where ten simple links and a few ads were what made up SERP. There are now so many SERP features, rich results, and personalization efforts that have made SERP a lot better than what it used to be. 

Showing up on the 1st Page of SERP

Regardless of all the changes we've noticed in SERP, ranking on the first page of SERP still exposes your website to the largest audience. According to a 2020 study, only about 3.11% of the internet uses click the 10th result. While this study didn't study the CTR of links below the 10th position, it is fair to say that they would experience significantly less traffic. When was the last time you clicked on page 2 of your SERP? This shows just how important it is that your website appears at the top of page 1. 

Depending on the query, the battle for No1 on SERP can be fierce. But we are here to make that dream a reality. 

Ways We Improve your Chances of Becoming the No1 Link on SERP

Improve your internal linking structure

Internal Lining comes first because it is one of the easiest strategies we use in improving your ranking. Not only is it easy, but it is also impressively effective. Your internal linking structure is one of the first things Google studies when assessing what your site is about. 

Helping Google understand your site better increases your chances of getting ranked for the right things and the right keywords. 

In addition, internal ranking, when done properly, improves your topical authority, as well as the flow readers, get from your website. They can easily move from one page to the other. All these contribute to increasing the likelihood of Google ranking you higher for those topics. 

Remember, we mean strategic internal linking. This means you do not just link to any page on your site. Instead, we link to relevant pages. We look for opportunities where the pages were linking to contributes to the information on the page the reader initially visited. 

Doing this will not only benefit your readers by providing them access to more relevant information, but search engines love seeing these links. Because of these types of linking, you indirectly tell google that you have extensive knowledge of this topic and that you have extensively discussed it on your website. Google, in turn, becomes more confident in your ability to please its readers, and it sends more users to your site, knowing that they will be satisfied and happy with their experience. 

Find Threshold pages

Your threshold pages are the pages that currently rank below page one. These pages produce little to no traffic at the moment, but with a little work, they could move into the first page and become money-making pages. 

These threshold pages should be considered high priorities because they are easier to get on the first page when compared with creating a new page or content. 
  • To get threshold pages to page 1, we start off by using a rank tracking tool to segment pages, with keywords ranking on the second page. 
  • We then sort through this content using their keyword volumes until we've found the highest potential return page. 
  • We then apply our optimization tips and get that page to page 1 on SERP.

Research Competitive Content

For another webpage to rank better than you in SERP shows that they have something you don't. Or they must be doing something you aren't. While we may not understand the reasons why Google does what it does, we may be able to understand a bit better when we cross-examine. 

When a landing page isn't ranking, we look at the competition who has their landing pages topping the 1st page. We observe what they do, the keywords they use, their language as well as the structure. We compare those pages with yours to see what we may be missing. 

We ask questions like:
  • Is their content noticeably better than yours? Would readers find it more complete, authoritative, includes more information and sources, etc. 
  • Is it written to beat professional standards?
  • Does it contain topics / keywords that your page doesn't?
  • How is its internal linking structure? 
Questions like these help us figure out what could be wrong with your site. 

Make your Important pages easier to access

Some pages are too important to require five clicks before a reader can get to them. For the important pages, we move them higher in the site navigation so they can be more easily accessible. 

Google can assess the importance of content by observing the distance of the content from the home page. Think of your homepage as a central bus station. It goes to all the important places but not the streets of neighborhoods in the city. Your Homepage likewise gathers the most external links and has the highest authority.

The link and authority quality flows from the landing page to all the other pages on the site. The pages closest to the landing page get the lion's share of these benefits, and it continues to diminish as it travels further down the website. 

By moving the most important pages closer to the home page, we increase their authority and increase their ability to rank higher. 

Mobile friendly

A mobile-friendly site today means everything. Google has announced that every website must be mobile-friendly if it hopes to rank on SERP. This is something we have all realized. If you haven't made your site mobile-friendly, you should consider doing that now. 

The majority of search engine searches are from mobile devices. Mobile-friendliness has been included in the Page Experience Update. It is important that you do anything possible to make your site more user-friendly.

Earn / Build More Links

Having links on your site is essential if you plan on ranking and maintaining your position on SERP. If you plan on building and establishing your authority in your industry, you must have high-quality and relevant links. While this may sound like general knowledge, it isn't easy to pull off, which is why we have developed tactics to help. 

Accumulating high-quality and relevant inbound links to your website contributes significantly to building your website's authority. It also contributes to an increase in your organic search visibility and inbound traffic. 

E-A-T has become the standard for defining how optimized a website is for search engines. Authority plays a big role in setting you and your brand apart. It is an indicator that you provide expertise and trustworthy content. So good, in fact, that other websites with authority rely on you to get credible information they use in developing content on their pages.

Conclusion 

Content gets old and outdated, which can be indicated by a decline in its performance on SERP. Every website needs constant maintenance to keep it fresh and updated for daily visitors. Getting to the first page or the first five links on SERP is no walk in the park. 

It takes skill, determination, and hard work. But why bother worrying about all this when you have Semalt? We take complete care of all your SEO needs, so why don't you give us a call today?

mass gmail